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Routing labels

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Routing tags allow you to automatically direct WhatsApp conversations and contacts according to predefined rules.
They are a key tool for organizing volume, prioritizing messages, and automating flows within GoHighLevel.

What are routing labels? #

Routing tags are automatic tags that are applied to a contact based on certain conditions, with the aim of:

  • Classify the conversation.
  • Direct it to a specific flow.
  • Enable specific automations.

Unlike a generic label, its main function is to decide what happens next.

What are routing labels used for? #

Routing labels allow you to:

  • Differentiate between types of conversations.
  • Separate sales, support, or other areas.
  • Prioritize urgent messages.
  • Activate specific workflows in GoHighLevel.

They are especially useful when there is:

  • High volume of messages.
  • Multiple agents or teams.
  • Different types of inquiries.

Where are they configured? #

Routing labels are configured:

  • At the subaccount level.
  • From the integrations or automation section.

Once configured, they are automatically applied according to the defined rules.

Common examples of use #

Some practical examples of routing labels:

  • WhatsApp - Ventas
  • WhatsApp - Soporte
  • WhatsApp - Urgente
  • WhatsApp - Seguimiento

These tags can activate:

  • Assignment of responsibilities.
  • Stage changes in the pipeline.
  • Automatic responses.
  • Internal notifications.

Relationship with GoHighLevel workflows #

Routing tags function as triggers in GoHighLevel.

When a label is applied:

  • GHL detects the event.
  • The corresponding workflow is executed.
  • The contact follows the defined flow.

This enables flexible and scalable automation.

Best practices #

  • Define few labels, but make them clear.
  • Use consistent names.
  • Document the routing logic.
  • Test the flows before using them in production.

Common mistakes #

  • ❌ Creating too many tags without criteria.
  • ❌ Do not link them to any workflow.
  • ❌ Change labels without checking active automations.
  • ❌ Using generic tags for critical routing.

Summary #

Routing labels:

  • They automatically lead conversations.
  • They activate specific flows.
  • They improve organization and speed.
  • They are key in high-volume environments.

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Updated on 26 de January de 2026