WaFloW.ai allows you to customize the visible name of the platform so that your customers see your brand instead of WaFloW.ai.
This change is one of the pillars of the white label experience and affects how users perceive the system.
What does changing the agency’s name entail? #
When changing the name of the agency:
- The name is displayed on the platform interface.
- Your customers identify the system as their own.
- The visible reference to WaFloW.ai is removed.
- Your brand is reinforced in the eyes of the end customer.
It is purely a visual change; it does not affect operations.
Where is the agency name configured? #
To change the name:
- Log in to your WaFloW.ai account.
- Go to the Branding or White Label section.
- Locate the Agency Name field.
From there, you can edit it.
How to change the name step by step #
- Enter the trade name you want to display.
- Check that it is well written and consistent with your brand.
- Save your changes.
The new name is applied immediately on the platform.
Recommendations when choosing a name #
- Use the actual name of your agency or service.
- Avoid generic or unclear names.
- Maintain consistency across your website and communications.
- Do not change the name frequently.
A stable name inspires confidence.
What does NOT change when you modify the name #
Changing the agency’s name does not change:
- The technical configuration.
- Subaccounts.
- Connected devices.
- Automations.
- Billing.
It’s a 100% visual change.
Common mistakes #
- ❌ Using a name other than the actual brand name.
- ❌ Change the name after the customer is already active.
- ❌ Introduce typos.
Always check before saving.
Summary #
Changing the agency name allows you to:
- Activate basic white label.
- Strengthen your identity.
- Present WaFloW.ai as part of your service.