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CRM installation domain

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WaFloW.ai allows you to operate the platform under a custom domain, maximizing the white label experience for your customers.

This document explains what using your own domain entails, what it is for, and what you need to keep in mind.

What is the CRM installation domain? #

The installation domain is the URL from which your customers access the platform, for example:

  • crm.tuagencia.com
  • app.tumarca.com

Instead of accessing a generic domain, the customer enters directly into an environment with your brand.

What is the purpose of using your own domain? #

Using a custom domain allows you to:

  • Present the platform as proprietary software.
  • Increase customer confidence.
  • Strengthen the agency's professional image.
  • Avoid visible references to third parties.
  • Unify the experience with your digital ecosystem.

It is one of the most powerful elements of white labeling.

Requirements before configuring the domain #

Before using a custom domain, you need to:

  • Own the domain.
  • Have access to the domain's DNS settings.
  • A plan that includes white label/custom domain.
  • Define the subdomain to be used.

How domain configuration works #

In general, the process involves:

  1. Define the domain or subdomain you want to use.
  2. Configure the specified DNS records.
  3. Validate the domain within WaFloW.ai.
  4. Wait for the propagation to complete.

⚠️ DNS propagation can take anywhere from minutes to several hours.

Best practices when choosing a domain #

  • Use a clear and professional subdomain.
  • Maintain consistency with your main website.
  • Avoid long or confusing names.
  • Do not change the domain once you have active customers.

A stable domain reinforces trust.

What happens after activating the domain #

Once active:

  • Access to the platform is via your domain.
  • The logo, name, and favicon are displayed with your brand.
  • The customer perceives a fully customized solution.

Internal operations are not affected.

Common mistakes #

  • ❌ Incorrectly configuring DNS records.
  • ❌ Using a domain that you do not control.
  • ❌ Change the domain while fully operational.
  • ❌ Do not wait for complete propagation.

If something goes wrong, check your DNS settings or contact support.

Summary #

Using a custom domain allows you to:

  • Taking white labeling to the highest level.
  • Strengthen trust and professionalism.
  • Integrate WaFloW.ai into your brand ecosystem.

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Updated on 26 de January de 2026