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Keywords and intelligent classification

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Keywords in WaFloW.ai allow you to automatically classify contacts based on messages sent from a WhatsApp device.

Its function is simple and very powerful:
👉 detect specific words or texts and add a tag to the contact.

How do keywords actually work? #

The way keywords work in WaFloW.ai is straightforward and deterministic:

  1. A message is sent from a device connected to WaFloW.ai.
  2. The system checks the message content.
  3. If the message contains the text defined in the field on the left (Keyword),
  4. WaFloW.ai automatically adds the tag defined in the field on the right to the contact.

There is no semantic interpretation or complex analysis:
it is a coincidence of text → labeling action.

What Keywords Do (and Don’t Do) #

✔️ What they DO do #

  • They detect specific words or phrases.
  • Automatically add tags to the contact.
  • They facilitate initial classification.
  • These tags allow you to activate automations in GoHighLevel.

❌ What they DON’T do #

  • They don't "understand" the context of the conversation.
  • They do not make decisions on their own.
  • They do not respond automatically.
  • They do not replace workflows or advanced logic.

Keywords are not the final trigger, but rather the first step.

Relationship between keywords and automations #

The correct flow is as follows:

Message sent → Keyword detected → Tag applied → Workflow in GHL

WaFloW.ai:

  • Detect the word.
  • Apply the label.

GoHighLevel:

  • Use that tag as a trigger.
  • Execute the automation you have defined.

Practical example #

Keyword Configuration:

  • Left field (Keyword): precio
  • Right field (Label): Interés - Precio

What is happening:

  • The device sends a message containing the word "price."
  • WaFloW.ai adds the tag Interés - Precio to the contact.
  • In GoHighLevel, a workflow detects that tag and:
    • Move the stage lead.
    • Assign a sales representative.
    • Send an internal notification.

Common use cases #

  • Classify interest in products or services.
  • Detect support messages.
  • Identify emergencies.
  • Mark hot leads.
  • Separate sales and support.

Everything always through labels, not direct actions.

Best practices when using keywords #

  • Use clear and specific words.
  • Avoid overly generic terms.
  • Don't create too many keywords.
  • Use well-named and consistent tags.
  • Always connect tags to workflows in GHL.

Common mistakes #

  • ❌ Thinking that keywords respond on their own.
  • ❌ Expecting "intelligence" where there is none.
  • ❌ Create Keywords without associated workflows.
  • ❌ Using ambiguous phrases that are repeated a lot.

Summary #

Keywords in WaFloW.ai:

  • They detect text in sent messages.
  • They apply labels automatically.
  • They serve as a bridge to automation.
  • They are simple, predictable, and very powerful if used correctly.

👉 Logic lives in GoHighLevel. WaFloW.ai sets the tone.

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Updated on 26 de January de 2026